What Does Your Package Look Like?
By Carlene Ashby

So you want to increase your sales this year? Well that’s simple.  Package yourself correctly and stop selling yourself short!

Oh, sure, you say, but how do I come up with a package people will buy?

Here are some simple guidelines to help you create packages that will appeal to different levels to clientele:

1.  Create 3 or 4 levels of packaging that increase in price and value.

Your packages should start with a good entry-level price that can get people through the door, but can be added onto in the future if they want.  The second and third package should have similar offerings with different price points, one being more valuable and more content-rich.  Most people will purchase one of these two. The fourth is your most expensive and luxurious package that fewer people will purchase.

2.  Name your packages with catchy names.  This one speaks for itself.  Some people choose Platinum, Gold, Silver and Bronze.  Try coming up with names that are industry appropriate and clever.

3.  Create Payment plans if it is appropriate for you and your industry.  Sometimes, even if others in your industry do not offer it, it may work well for you because it’ll be a selling feature that makes you unique.

4.  Check your prices by checking your competitors and asking your peers and colleagues for their constructive feedback.

5.  Choose one package to promote heavily and get to it!  Promote it everywhere and ask your friends, family and clients to do the same!

If you’d like a second opinion on your packages from a marketing perspective, feel free to drop me an email anytime at carleneangela@hotmail.com

© Copyright 2010 Carlene Ashby

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